It all started with...
a Mandarin-speaking cosmetics formulator?
Yep.
Lori Fenstermaker, Founder
“I am a self-described "old school" recruiter who wasn't interested in becoming an "Internet search guru".
After paying for a class on how to use the Internet to find candidates, I looked through my pages of notes and began to try some of the techniques. Pretty soon I found myself spending more time writing complex Internet search strings than I was calling candidates.
However, I did realize the tremendous opportunities that the Internet offered my recruiting practice. So I decided to have a software company build an Internet search tool to make Internet research easy for me (anyone) to do, but powerful enough to make even the best Internet search experts more efficient.
I originally intended to keep this Internet search tool just for myself and my researcher, use it as a competitive edge, and make a ton of placements. But things turned out differently....
While on-site at one of my clients, they asked for my assistance with a search for a "Mandarin-speaking cosmetics formulator with consumer product experience". When I was able to provide them some possible candidates within a few minutes they demanded to know how I did it. When I told them, they asked about purchasing some licenses of what has now become AutoSearch.”
Lori is also the founder and principal of Automatic LLC, a boutique talent acquisition firm dedicated to helping corporate recruiters, HR departments, and 3rd party agencies identify and attract the best talent.
Lori has over 13 years of experience in the staffing and recruitment industry. Prior to starting Automatic LLC, Lori held strategic recruiting and sales positions at technology service companies including Whittman-Hart, William Charles, and Robert Half International. She has been recognized as a top producer and served as an account executive in multi-million dollar software implementations.
Lori is a regular contributor to The Fordyce Letter, a publication of ERE. The Fordyce Letter has been a trusted source of information to the recruiting industry for over 30 years. She writes Technologize, Fordyce's technology column.